It's been a while

I can't quite believe that my last blog was back in February. I apologise profusely to my two fans. I promise to be less remiss in the future and post at least one blog per month. Since the last blog, things have gone a little crazy at Tea: we have been working on our spring/summer food menu, provided tea for the goodie bags at a fashion-related press day, hired new staff, lost old staff, installed a dedicated tea retail unit (images to follow), developing international delivery for our online teashop (exact date to follow), and negotiating the lease on our second teashop. We are hopeful that a combination of the aforementioned will ensure that we are well placed to ride out the current climate and emerge as a stronger business when things inevitably pick up.

In difficult times, some businesses choose to scale back and concentrate on the core business, which is a strategy that can work well. At Tea however, we have decided to invest in the business and try and spread our risk by looking at generating new revenue streams. Time will tell whether this strategy has worked but the intitial signs are encouraging especially in terms of our retail sales as a direct result of the retail unit. We are very hopeful that the launch of international delivery will help us to meet the online sales targets that we have set for the coming 12 months. We receive several emails per day regarding international delivery so are confident that there is a demand for our teas overseas. Again, time will tell whether we are successful in this area but if you don't try.....

Gone Fishing!

As the UK economy continues to implode and the mighty Sterling stoops to new lows, it would be easy to put up the 'gone fishing' sign and head off to warmer climes until the dark clouds of recession make way for the bright lights of recovery. This however would not be in keeping with the stiff upper lip we tea-drinking British are famous for. I agree that the current environment is throwing up certain challenges and it is a daily battle to extract hard-earned cash from consumers' pockets. It is safe to say that the days of frivolity are gone and I suspect that even when the bright lights begin to shine once more, the halcyon days of old shall not return in their entirety. It is therefore imperative for businesses to focus on value and by value I do not mean discounting but ensuring that customers appreciate and understand that they are receiving value for money in terms of product, service and environment. In my opinion, the knee-jerk reaction of many retailers to go down the heavy discounting route is a false economy and will only throw up issues in the future with regards to brand devaluation.

What this environment has forced a lot of small businesses to do is look very closely at how efficient they are. In boom times, it is easy to get caught up in the moment and spend turnover at the expense of profit. In this environment, such a strategy would be suicide. At Tea, we are in the process of cutting costs through driving efficiency and reviewing our supplier base. We intend to greet the bright lights of recovery in good enough shape to take advantage of the opportunites that are invariably going to be ripe for the picking.

Good luck and may the leaf be with you.

http://www.wearetea.com/

24 little hours

Today was far better than yesterday in terms of footfall although still around 20% down on an average Tuesday. It appears that although the snow has stopped falling, the aftermath of the silent assassin's reign of terror is still proving an obstacle for some London commuters. In an outward show of defiance, we cranked up the heaters, steamed up the windows and ensured that our customers had a welcome respite from the cold.

All the extra heat got me thinking of spring and with the changing of the season comes a change in the menu. So I locked myself in my tasting lab, which encroaches under St. Paul's Churchyard, and began experimenting with some iced teas. Our first attempt at iced tea (summer 2008) produced some startling results; our Lemon Green outsold the mighty Coca-Cola on a daily basis. I am therefore keen to get the ball rolling to see if we can repeat such a feat. And just to explain what a feat this was; we UK-based tea drinkers do not really do iced tea, unlike our US friends, who consume gallons of the stuff, so it was indeed a pleasant surprise .

Watch this space for how we do in 2009! For now, all this talk of iced tea is making me thirsty...

Let it snow

Although stunningly beautiful, London is excrutiatingly ineffective in the snow. Footfall at the teashop was around 60% down on an average Monday. Not a great start to the week and it is expected to get worse before it gets better. We operated with skeleton staff and closed at 2pm, which is better than most of the businesses in the area as they could not even muster an operational team. On a positive note, people do tend to wear the oddest attire in adverse weather conditions. The array of Wellington boots, furry hats, and all-in-one ski suits were enough to ensure that the day was fun, which helped counteract the painfully slow trade. A further positive is that the weather seemed to bring a certain camaraderie between the plucky souls brave enough to make the effort: I managed 'good morning' to three complete strangers during my walk to the Tube. All was lost however once below ground, as it reverted to form exacerbated by the irregular running of trains. A couple of scuffles, the hurling of abuse and lots of pushing and shoving ensured it was Monday morning business as usual. Happy days.

Looking forward to seeing what the weather has in store for tomorrow. Not holding out for a vast change however. I may even get round to reviewing a tea, which would be nice....

PS The fact that we do not have any tables and chairs outside does not appear to be impacting our business.

More bureaucracy please, we're British

I hate bureaucracy and I hate it with a passion. I hate it if I witness it from afar and I hate it even more when it's closer to home. I hate the fact that it stifles invention and I hate the fact that it always seems to be a hapless bureaucrat with zero grip on reality who is enforcing it. And what I hate (the last one I promise) even more than bureaucracy itself is a government spouting absolute nonsense about 'entrepreneurial Britain' and 'small and medium sized enterprises being the lifeblood of the economy' and then doing all it can to suck them into a quagmire of endless form-filling, box-ticking, flag-waving etc etc. For example, I got a phone call from the Office of National Statistics enquiring why we hadn't completed a form informing them of how many job vacancies we had on 1st January 2009. I explained that we were two people short of a full team and we didn't have the time. They didn't get the joke and threatened to fine us if we didn't complete the form!

Now to the real bone of contention: I just want to run a tea business; selling great tea to anyone who cares to join me. I have done this for almost two years and for said period, I have placed a small number of tables and chairs outside (which is a pedestrianised area) for anyone brave enough to take a chance on the British weather. Today however, I have been told that we are violating City of London's strict regulations on outdoor seating (despite the government spouting more nonsense about trying to make Britain fall in love with the outdoor cafe culture) and that we are in line for a fine. Oh yes, 2009 is the year of the fine, which is fine because as a business we are doing fine!

Back to what we know

You can never get a cup of tea large enough or a book long enough to suit me.

C.S. Lewis

With economies crumbling, governments floundering, banks not lending, consumers not consuming, I have decided to begin this blog with a quote. Its relevance? Since the coming together of the now era-defining words which are 'crunch' and 'credit' our customers cups of tea appear to be getting larger and their books longer. Gone are the halcyon days of a customer ordering 'A Jasmine Silver Needle and a slice of carrot cake to go, please' and here to stay are the torturous words 'An English Breakfast with an extra cup and and a pot of hot water on the side please'. This is swiftly followed by 'Do you happen to know where the Jobs Section of City AM is?' and 'Do you have a cushion for this chair?'.

In times of need people often take comfort in all things familiar so we have stocked up on English Breakfast tea, digestive biscuits and are now showing reruns of Only Fools & Horses (for our US readers think The Golden Girls (sorry Del)). We think that we're here for the long haul so may as well make the most of it.