Sunday, 26 April 2009

It's been a while

I can't quite believe that my last blog was back in February. I apologise profusely to my two fans. I promise to be less remiss in the future and post at least one blog per month. Since the last blog, things have gone a little crazy at Tea: we have been working on our spring/summer food menu, provided tea for the goodie bags at a fashion-related press day, hired new staff, lost old staff, installed a dedicated tea retail unit (images to follow), developing international delivery for our online teashop (exact date to follow), and negotiating the lease on our second teashop. We are hopeful that a combination of the aforementioned will ensure that we are well placed to ride out the current climate and emerge as a stronger business when things inevitably pick up.

In difficult times, some businesses choose to scale back and concentrate on the core business, which is a strategy that can work well. At Tea however, we have decided to invest in the business and try and spread our risk by looking at generating new revenue streams. Time will tell whether this strategy has worked but the intitial signs are encouraging especially in terms of our retail sales as a direct result of the retail unit. We are very hopeful that the launch of international delivery will help us to meet the online sales targets that we have set for the coming 12 months. We receive several emails per day regarding international delivery so are confident that there is a demand for our teas overseas. Again, time will tell whether we are successful in this area but if you don't try.....

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