Tuesday, 3 February 2009

24 little hours

Today was far better than yesterday in terms of footfall although still around 20% down on an average Tuesday. It appears that although the snow has stopped falling, the aftermath of the silent assassin's reign of terror is still proving an obstacle for some London commuters. In an outward show of defiance, we cranked up the heaters, steamed up the windows and ensured that our customers had a welcome respite from the cold.

All the extra heat got me thinking of spring and with the changing of the season comes a change in the menu. So I locked myself in my tasting lab, which encroaches under St. Paul's Churchyard, and began experimenting with some iced teas. Our first attempt at iced tea (summer 2008) produced some startling results; our Lemon Green outsold the mighty Coca-Cola on a daily basis. I am therefore keen to get the ball rolling to see if we can repeat such a feat. And just to explain what a feat this was; we UK-based tea drinkers do not really do iced tea, unlike our US friends, who consume gallons of the stuff, so it was
indeed a pleasant surprise .

Watch this space for how we do in 2009! For now, all this talk of iced tea is making me thirsty...

1 comment:

  1. hello what a great read. Thanks! I also took te liberty to adding you to my blogroll. Ciao

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